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Assignment: Read the “Raygen Company Slum”case study and write an essay that des


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Read the “Raygen Company Slum”case study and write an essay that describes how you would handle the situation.
Your essay should incorporate the leadership skills learned this week as well as challenges that many leaders face.
Case Study: Raygen Company
Raygen Company is a global professional services firm that provides consulting services to its clients. One key to Raygen’s
success is its innovative marketing strategies. Three years ago, the SVP of marketing formed a crossfunctional virtual team made up of ten geographically dispersed
employees from marketing, sales, consulting, and finance.
Throughout this three-year period, the team was extremely
successful in generating and implementing new marketing
However, it appears as though the team has hit a plateau in terms of its performance. Both the quality and the timeliness of
the team’s deliverables seem to have declined over the past several
months. While performance isn’t currently below standard, it is
mediocre—something that this team never seemed to tolerate in
the past.
Ted Jones, the current team leader, has announced that he
will be leaving the organization next month and has asked that
you step in, at least on an interim basis, to fill his role. In addition
to describing the team’s current performance issues, Ted explains
that its members are busy with other job responsibilities and do
not seem to be fully engaged with the team.
In order to prepare for your new leadership role, you’ll be
meeting with Ted to review your initial ideas for enhancing the
team’s performance. What ideas do you have?
Evaluating Your Response
Check each of the factors listed below that you considered as
possible solutions:
Conduct a face-to-face (ideally) or telephone interview with
each team member to solicit their opinions on what factors
are currently supporting or inhibiting teamwork.
Distribute a brief, anonymous survey to all team members
to collect data on what factors support or inhibit team
work—summarize data and distribute it to team members
to facilitate a discussion around key strengths and areas for
Solicit input from team members about how to measure and
monitor progress against goals (ideally during a face-to-face
Review and prioritize shared goals with the team.
Clarify performance expectations for each team member.
Ensure individual goals and priorities are aligned with team
goals and supported by all team members.
Acknowledge the team’s track record for success and express confidence that performance will improve in the
Review how team and individual performance are being
recognized and rewarded to ensure alignment with desired
Proactively manage the change associated with a new team
leader—create forums for team members to express their
concerns, ask questions, and share information.


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