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Find an example online of either a very good visual message or an ineffective vi


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Find an example online of either a very good visual message
or an ineffective visual message. Provide a web link to the visual
message (or screen capture if necessary). Using these terms and concepts:
Analyze visual culture and incorporate this analysis into the
design of visual messages.
Create visual messages that use rhetorical appeals (ethos, pathos,
logos) and effective argument to influence and persuade audiences.
Use visual language design elements to create visual messages that
influence and persuade audiences.
Design effective visual aids for professional presentations to
illustrate and support presentation content.
provide a brief account of why or how it is effective or
ineffective. Don’t just generally discuss, for example, a commercial or
ad, but focus on the visual elements that contribute to its failure or success.
Respond to this post (on another word document). Can you elaborate
on this post observations? Do you agree? Disagree? Why?
The post that should be responded to:
I chose this advertisement by

The reason behind it is that I was
impressed by this ad’s Virtual Rhetoric. The use of Pathos, Logos, and Ethos
(not as strong as the other two, I think) is very effective and right. Pathos: You
easily will have a feeling that the lady on the ad is an employee and is tired
(appeals to the emotions), looking for a quick coffee probably for her lunch
break. Logos: A logical person would rather get her very
simple coffee (a single shot Latte) in a rational proportion of its price and
amount. Technically, you would rather have a small cup of coffee for $3 than
just a single shot of espresso for $5! The entire use of Pathos, Ethos, and
Logos perfectly establishes the claim, evidence, and warrant: McCafe is the
best place for you if you are looking for a lunch-break simple, rationally-priced
Coffee. You can find the evidence in the ad as it compares the
“Boujee” café with McDonald’s by the aim of the various visual clues
and images. Also, the visual culture is universal as working-class employees
usually live the same lifestyle.
Please share your thoughts on this with me!


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