skip to Main Content

MKT651 Final Project Outline and Guidelines You will develop a mobile marketing

GET HELP WITH YOUR ESSAY

If you need assistance with writing your essay, our professional Essay Writing Service is here to help!

ORDER THIS PAPER NOW

MKT651 Final Project Outline and Guidelines
You will develop a mobile marketing plan for a business/service of your choice. This project will start you thinking about mobile marketing in a practical sense.
I choose this company. Its a imaginary product:
The healthy lemonade from PepsiCo is called LemonC. The name comes from the combination of lemonade and vitamin C. The lemonade is characterised by being sugar-free, gluten-free and vegan. The unique selling point is that probiotics and vitamins have been added to the lemonade. By drinking this healthy lemonade, the consumer already covers 40% of his daily requirement of vitamins and minerals.
It is best to think of yourselves as a consultant being asked to evaluate the brand for a client. As part of your marketing plan you will be providing an overview of:
The Company
-industry
-product lines
-history
-financials
-recent news events
Product Information
-describe product
-benefits of product? (VERY important)
-what do customers get and experience when they buy or use the product?
Market/Competition/Niche
-Who is the competition? (describe in great detail. Include their websites.) Focus on who this company should worry about and why. Touch on their mobile efforts
-What marketing tactics / media are the competitors using?
-What makes your brand’s product different?
-What is the main advantage of doing business with your firm?
Target Market and Customer Description
-Describe the ideal customer (age, income, profession, marital status, hobbies, interests, and gender). Focus on the target market and describe who they are. Look this up! If you can’t find it, keep looking. If you still can’t find it, your group will come together to offer up what you really believe the target customer looks like.
-What are the customer’s needs, fears, frustrations, and desires? Perform secondary (or even primary) research if possible.
-What problems does the ideal target market / customer possess that your product can resolve?
-What end result is the customer looking for from the product?
-How do customers want to feel when experiencing the product or service?
-Under what circumstances does the target market start thinking about buying what the company sells? (consumer purchase decision process) Trigger points.
-What are the important and relevant issues customers need to be aware of before they buy what you sell?
-What objections might customers bring up?
-How can one help customers overcome those objections?
Customer Journey and Objectives
-this is a key component of your marketing plan. You will describe in great detail the customer journey from awareness to purchase to loyalty and how each one of your mobile marketing assets will move customers along that path.
–What are your mobile marketing objectives overall? (i.e. increase awareness, increase eCommerce sales, drive traffic to mobile website, build an interest list, introduce a new product, improve customer attitudes, build relationships, etc.)?

GET HELP WITH YOUR ESSAY

If you need assistance with writing your essay, our professional Essay Writing Service is here to help!

ORDER THIS PAPER NOW

Services

Muffin tiramisu gummi bears chupa chups sweet roll muffin oat cake lollipop sweet. Icing marshmallow muffin. Marshmallow dragée pudding sesame snaps muffin. Marshmallow chocolate cake pastry jelly-o macaroon. Chocolate bar donut powder wafer powder chocolate bar soufflé bear claw. Powder jujubes sweet bear claw brownie gummies pudding halvah liquorice. Marzipan fruitcake bonbon jelly-o cheesecake.

Essay Writing

The Essay help Student suffering from the stress of doing homework do not have to worry about their school homework now.

Homework Help

Do amazing work for top clients.Create your profile and… Today’s best jobs are moving online with freelancers.

Case Study

We do case study research in which detailed consideration is given to the development of a particular person group or

Term Paper

Students come across the challenge of drafting papers which demand in-depth understanding with respect to writing style that students often lack.

Critical Thinking

Objective analysis and evaluation of an issue in order to form a judgement. this is really difficult to enforce this skill among student.

Thesis Writing

Writing a thesis is the hardest task undertaken by a student. It requires intense attentiveness, patience, and sacrifice.

Dissertation Writing

We write Long Essay on a particular subject especially on written as a requirement for the Doctor of Philosophy degree.

Report Writing

With the help of PhD writers, students are really benefited to write custom research proposal, as this save their precious time.

The Team

Wondering who’s working behind the scenes of our professional essay writing service? We have over 700 amazing people on our team including developers, QA engineers, designers, managers, HR specialists, marketers, essay writers, and many more. See who takes care of the orders you place.

Super Writers

There are 400+ essay writers from all over the world on our team who go through a 3-step hiring process. We call them super-writers because most of them have master’s degrees; therefore, they know the ins and outs of the discipline in which they specialize.

Support Team

Our extra-fast and caring support assistants answer your questions 24/7 and resolve any of your troubles. Our team was even nominated for the 2019 Best Quality Management Team Award by the European Contact Centre & Customer Service.

Testimonials

Dessert dessert topping. Chocolate bar tootsie roll candy cotton candy cookie sweet bonbon lemon drops. Toffee dragée bonbon. Gingerbread soufflé sweet roll unerdwear.com cheesecake dragée gummies caramels.

Lollipop biscuit gummies cotton candy cheesecake. Jelly-o chocolate cake soufflé oat cake lemon drops muffin. Sesame snaps sweet roll croissant… Topping lollipop marshmallow sugar plum sweet roll muffin cookie!!!

Pudding muffin unerdwear.com caramels! Gummies jelly carrot cake cake cookie lollipop jelly-o chocolate cake cupcake. Carrot cake tiramisu macaroon bear claw tootsie roll sesame snaps toffee!

Contact Us

support@eliteacademicessays.com

    Back To Top