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Read the HBR digital article on Starbucks’s Corporate Culture. Leinwand, P. & Da

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Read the HBR digital article on Starbucks’s Corporate Culture.
Leinwand, P. & Davidson, V. (2016). How Starbucks’s Culture Brings Its Strategy to Life. Harvard Business Review Digital Articles, 2-4.
Around 2007, Starbucks was underperforming. Mr. Schulz returned to Starbucks and turned around it, transforming it into a highly successful global firm. Discuss some of the culture related strategies that Mr. Schulz undertook in order to transform Starbucks into the powerhouse it is today.Organizational Culture is a major aspect of all organizations. Dr. Schein, an emeritus professor at the MIT School of Management, founded the field of organizational culture. His work is seminal and the foundation of this area of research. Founders and leaders are responsible for defining and implementing culture or leading organizational culture change. According to Schein, culture is “pattern of shared basic assumptions learned by a group as it solved its problems of external adaptation and internal integration (…) a product of joint learning.
Schein identifies 3 levels of culture: artifacts (visible), espoused beliefs and values (may appear through surveys) and basic underlying assumptions (unconscious taken for granted beliefs and values: these are not visible”).
(https://thehypertextual.com/2013/01/17/edgar-schein-organizational-culture-and-leadership/).
Leaders set the company direction by defining the vision and mission. Culture must be aligned with the vision. Management is in charge with further implementing and communicating the culture to employees, including individual, departmental, and organizational goals.
Required Reading:
Darling, J. (2017). Aligning Strategy, Culture, and Leadership. People & Strategy, 40(2), 64-67.
Groysberg, B., Lee, J., Price, J., & Cheng, J., Y. (2018). The Leaders’ Guide to Corporate Culture. Harvard Business Review, 96(1), 44-52.
Schein, E. H. (1996). Three Cultures of Management: The Key to Organizational learning. Sloan Management Review, 38(1), 9-20.
Leadership transitions: Ignatius, A. (2019). Starbucks CEO, Kevin Jonson, on work, joy, and yes, coffee. Harvard Business Review.
Optional Reading:
Kotter, J. (2012, September 12). The key to changing organizational culture. Forbes. http://www.forbes.com/sites/johnkotter/2012/09/27/the-key-to-changing-organizational-culture/
Schein, E. H. (1983). The role of the founder in creating organizational culture. Organizational Dynamics, 12(1), 13-28.
Cecil. (2013, January 17). Edgar Schein: Organizational culture and leadership. #hypertextual. http://thehypertextual.com/2013/01/17/edgar-schein-organizational-culture-and-leadership/
Leinwand, P. & Davidson, V. (2016). How Starbucks’s Culture Brings Its Strategy to Life. Harvard Business Review Digital Articles, 2-4. Retrieved from EBSCO multi-search
Videos:
What is Culture? With Dr. Edgar Schein, retrieved November 2, 2014, from: http://www.youtube.com/watch?v=zR9giyTu4pI (4:08)
Culture Fundamentals from Edgar Schein, retrieved November 3, 2014, from: http://www.youtube.com/watch?v=4Fw5H7GWzog (30:45)

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