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Supply Chain Alignment Adaptability and Agility – Crocs: Revolutionizing an Indu

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Supply Chain Alignment Adaptability and Agility – Crocs: Revolutionizing an Industry’s Supply Chain for Competitive Advantage – Stanford Graduate School of Business 2007
Focus: Studying a supply chain company in a business that typically relies on ‘push’. The important thing to emphasize is how they have effectively built a very responsive TOC-based system in an industry where that is very hard to do.
Key questions to consider:
1.What are Croc’s core competencies?
2.How do they exploit these competencies in the future? Consider the following alternatives:
•Further vertical integration into materials.
•Growth by acquisition
•Growth by product extension
3.To what degree do the alternatives in Question 2 fit the company’s core competencies, and to what degree do they defocus the company away from its core competencies?
4.How should Crocs plan its production and inventory? How do the company’s gross margins affect this decision?

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