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The Module Pre-Assessment is your opportunity to practice applying module conten


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The Module Pre-Assessment is your opportunity to practice applying module content before submitting the final Competency Assessment. As mentioned earlier, in the Final Assessment, you will be asked to create a marketing plan.
To continue preparing for Part II of your Final Assessment, review the following:
Section 3: Promotional Strategies and Techniques
Consider promotional strategies you would use to promote the product or service in order to attract consumers, keeping in mind that the market you are in has everything to do with determining appropriate marketing techniques. Be sure to also consider a rationale for why each marketing strategy is appropriate for the intended market. Then, reflect on the advantages and possible disadvantages of each strategy. Finally, think about how social networking could be tapped to engage customers for this product or service.
Section 4: The Marketing Budget
Consider categories of costs/expenses (both internal and external expenses not including dollar amounts) that would have to be reflected in the budget for each of the three promotional strategies you suggested in Section 3 (for example, printing, mailing, consulting and advertising costs, market research, publicity, sales efforts, etc.). Finally, think about the impact of current trends on marketing budgets of the business unit within the organization you selected.
Section 5: Evaluation of the Effectiveness of a Marketing Plan
Consider variables that must be taken into account when creating an approach for evaluating the effectiveness of a healthcare marketing plan. Then, reflect on specific measurements that indicate marketing effectiveness for this product or service. Finally, consider how the data sources that can inform outcomes of marketing activities regarding this product or service compare to each other.
For this Module Pre-Assessment, create a draft for Sections 3 – 5 of your marketing plan. Be sure to review the Final Assessment Instructions for both sections for more guidance and cite the resources used to support the content of your drafts.


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