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The Module Pre-Assessment is your opportunity to practice applying module conten

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The Module Pre-Assessment is your opportunity to practice applying module content before submitting the final Competency Assessment. In the Final Assessment, you will be asked to create marketing plan.
To prepare for Part II of your Final Assessment, review the following:
Section 1: Place of Service and Channels of Distribution
Consider how the product or service you selected can be delivered or offered to its customers. Next, reflect on the benefits and constraints of this distribution. Also, think about trends that are impacting or might impact this distribution channel or place of service. Then, consider how technology is impacting delivery of this product or service and how technology might impact the concept of place. Finally, think about how channels of distribution or place of service relate to the strategic plan.
Section 2: Pricing and/or Contracting Strategies
Consider the apparent pricing and contracting strategies of the organization you selected. Next, reflect on how price might be a strategic issue for the organization including a rationale as to why price might align with strategic planning. Then, think about how current trends in healthcare are impacting pricing strategies for the product or service you selected. Finally, consider how competition is impacting pricing of the product or service you selected.
For this Module Pre-Assessment, create a draft for Section 1 and Section 2 of your marketing plan. Be sure to review the Final Assessment Instructions for both sections for more guidance and cite the resources used to support the content of your drafts.

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