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The research paper involves conducting a SWOT analysis (Chapter 6, Section 6-2,


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The research paper involves conducting a SWOT analysis (Chapter 6, Section 6-2, page 167) of Tesla. For details, refer to the Research Project discussion.
Prior to submitting, verify that your paper meets the minimum assignment criteria and that you have:
Identified and evaluated 3 elements for each quadrant (S, W, O & T).
Cited at least 3 articles or other credible sources of information using in-text citation. [Yes! You are welcome to use a citation generator.] Included a SWOT Analysis graphic.
Included a References page
The research project involves conducting a SWOT analysis of Tesla. In brief, the assignment involves conducting research on Tesla’s strengths, weaknesses, opportunities and threats, developing a SWOT Analysis graphic and writing a two-page summary of your findings. The SWOT analysis framework is discussed in Chapter 6, Section 6-2; a SWOT analysis example is in Figure 6-3 (page 167). Use this framework to demonstrate what you’ve learned to date using appropriate business terminology. Your analysis should include internal and external factors such as leadership, strategy, culture, brand/reputation, business processes and proprietary technology, competition, the economy and regulatory, environmental and consumer taste trends.
Content, research and formatting expectations for your research/written project are detailed below. Post any additional questions to this thread so clarifications are available to all.
SWOT analysis of Tesla. At a minimum, this exercise requires you to identify and evaluate 3 elements for each quadrant.
You are expected to cite at least 3 articles or other (credible) sources of information, one of which can be the text. For our purposes and paper length, you may find all the information needed conducting online research.
Give credit for all ideas, images or other information used in your report. List all cited publications, using *in-text citations* in APA format; it’s fine to use a citation generator such as Citation Machine.
Cornell University Library’s Introduction to Research is overkill for this project, but their advice on evaluating resources (skip to Evaluating Resources) is worth reading:
2 pages (analysis) + SWOT graphic + References page
Your paper should be double-spaced with one inch margins. Use either Arial or Times New Roman font with a 10-12 point size. Use the same font and font size for your written analysis and references page. Text in the SWOT graphic may be smaller or larger and use single line spacing. Neither a separate title page or abstract page is required.


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