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Topic 1 -Chapter 12 Select a corporation, labor union or other group that active


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Topic 1 -Chapter 12
Select a corporation, labor union or other group that actively advertised for or against a federal candidate in the last election cycle. Prepare a written response that addresses the following questions:
(1) Who did the group support?
(2) Why did the group support this candidate?
(3) What type of advertising did the group use?
(4) What was the nature of the advertisement?
(5) Was the advertisement consistent with the campaign strategy of the candidate?
(6) What was the ultimate outcome of the election?
(7) What impact will this spending have on a candidate’s future decisions?
Topic 2 – Chapter 13
Research the difference between a full and limited warranty. Locate copies of written warranties that you have received in connection with the purchase of at least 2 products. Review the warranties to determine which companies provide a full warranty and which companies provide a limited warranty. Summarize your findings and discuss your impressions of the use of such warranties.
Topic 3 – Chapter 14
Research how Toyota handled complaints that it received from 2008-2010 regarding runaway acceleration problems. Specifically, note how the company dealt with the vehicle problem, those directly impacted by acceleration issues, and its own shareholders and employees. Compare Toyota’s response to Johnson & Johnson’s response to the Tylenol crisis. Based on this comparison, evaluate Toyota’s response.
What did the company do right?
What should it have done differently?
How could a company that had been held out as an exemplar of product quality produce over 8 million vehicles with safety issues?
Topic 4 – Chapter 15
What are several of the most important environmental issues now receiving worldwide attention?


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