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Using the analytical tools each of you will learn, each student will prepare an

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Using the analytical tools each of you will learn, each student will prepare an
analysis of a public company. The
company will be evaluated from the perspective of both fixed income securities
(e.g., would you buy the bonds?) and equity securities (e.g., would you buy or
sell the stock) in the medium to long-term?
Approaches to the analysis
should include:
1. Current
state of the financial health of the company
2. Trends
in the financial health over recent years and potentially into the future
3. Comparison
of the subject company with competitors and/or industry sector
4. Analysis
of the subject company’s industry sector
a. Relative strengths or
weaknesses
b. Factors affecting the industry
such as product, technical innovation, regulation, economic cycles, etc.
5. Assessing
the company’s position within the industry context
a. Is it a leader?
b. Does it have a clear advantage
vis a vis other industry participants?
c. Is it subject to extreme
competition or pricing pressure?
The company chosen is at your
discretion, but should not be so complex or one for which the information is
not readily available that makes it more difficult than necessary. Students should pick a subject company
outside his/her usual frame of reference.
For example, if a student is employed in the technology sector, he/she
should choose a company in another industry, such as food
The company paper analysis
should not exceed 8 to 10 pages, double spaced using font 12. The page limit does not include the cover
page and exhibits. Please number each
page.
The company paper analysis will
be due at the last class on August 3rd. The paper is to be submitted electronically
(via e:mail). You can submit your paper
earlier.
The
company paper analysis is to be prepared using the APA writing style and
guideline for references format. The
paper must contain a bibliography and all direct quotations and data sources
must be properly cited. The Department
uses the APA style as it lends itself well to both reading the paper and
understanding references without being cumbersome as some other styles. Students can download the student style guide
from the American Psychological Association website http://www.apastyle.org/elecref.html or
you can purchase the APA style guide from the Bookstore. There is even a help disk that can be
purchased that will step the student through the process as you write your
paper, if you desire a more “personal assistance”.

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